Media Project Blog 2 / Topic 1 / Advertising and Public Relations

Will It?
In this blog, I am describing, analyzing, interpreting, evaluating, and engaging an ad campaign by Forged Fitness as seen on a video on YouTube titled:
 "Gracie Jiu-Jitsu WillChange Your Life."
This video can be found at,
The owner of this video is Forged Fitness which is a Cross Fit gym and Martial Arts Studio combined as one business ( The ad or video was published on August 1st, 2016 and has 85, 646 views, 861 likes, 22 dislikes, and 153 comments and is 9 minutes and 48 seconds in length. The video features Joel Schlieman, the owner of Forged Fitness and a Royce Gracie purple belt and Cross Fit level 1 instructor, Bill Dowey, a Royce Gracie Jiujitsu Blackbelt & head GJJ (Gracie Jiujitsu) coach/Raleigh, Austin Snyder, a member of Forged Fitness and Gracie Jiujitsu, Jason Calbreth, the founder of Forged Fitness, a GJJ Blackbelt and head GJJ coach in Cary, John "Bagels" Telford, a Gracie Ji…

Topic 2: Fake News

When it comes to the question, "What do you think when President Trump labels particular news stories or news companies "Fake News"? -I am inclined to say that I don't have a stance on it one way or the other. I do speculate that it is irresponsible for anyone to say that "all media" is bad. I also think it is very irresponsible to exclude all the evidence for such a claim however there may be a philosophical answer to it. I will attempt to articulate why by answering this question and the subsequent questions in relation to it as a whole rather than parts because, in my opinion, all things are connected whether those connections are apparent or loose or strong like concrete.

So here I go. Every lie has a bit of truth in it and it is the president's right to say whatever he pleases. According to Lara Trump on Fox News on May 05, 2017, in and article named, "All mainstream TV networks block paid campaign ad setting a chilling precedent against free…

Week 6 Topic 1 / Newspapers

I get my local news from the Gazette Times in Corvallis online usually. Sometimes I get news from other sources too such as Google News and The Daily Barometer as well as The Corvallis Advocate. Mostly news is on the bottom of my priorities list though as I am a full time student and that takes up so much time that I often miss out on anything other than my daily hike and martial arts training which is at the top of my list. Being in great physical, mental, and emotional condition is top priority because if I don't have health then nothing else will really matter much.
In so far as making sure the news I get is accurate and credible, I use a format that I borrowed from

This site is NPR's, Oregon Public Broadcasting. In her article, "Fake or Real? How to Self-Check TheNews And Get The Facts," published on December 5, 2016, Wynne Davis mentioned…


1.What do you think of actions by Wikileaks? Good ? Bad? Useful? Irresponsible?

I am all for Wikileaks and think that it is all good. The reason is that those in power are often funded covertly by special interest groups that need to come to the light of mainstream society. I think it is very useful for keeping the governing powers in check and giving the power back to the people.

2. EXPLAIN why you feel that way.

I feel that way because I worked for many years as an undercover special investigator for ICS. During my work, I learned many things that the public is not privy to. Ever since cameras have been used on cell phones, people now get to see what many law enforcement officers do or have done because no one was/is watching. I believe in transparency, especially when it concerns government of all branches from the local level up to high GS levels. I think that the more information is leaked, the more the private sector will learn about who is doing what such as the insurance compan…

Topic 1: First Amendment, Copyright and Freedom of Expression

1. After seeing the documentary "RIP! A Remix Manifesto," what did you find most interesting/surprising/alarming in the video as it relates to the First Amendment or freedom of expression? Please cite an EXAMPLE or two from the documentary, AND relate it to your own experience.

What I found most interesting is the amount of people who believe that it is okay to steal and use someone else's intellectual property. Society today has been built by capitalism and everything is buying and selling. I really do not know anyone who does anything for free. In 2006, I actually created a system strategy called ENC or Enter, Neutralize, and Control that I used for martial arts instructional videos. I did make it open for use with the stipulation that my name was cited for its creation and development. In a few short months many people used it and pawned it off as their own work and I even saw it recently published on a Facebook page for a famous Brazilian Jiu-jitsu instructor claimin…

Media Blog Project 1 / Topic #2 / Television show "Longmire"

 I watched Longmire on 7/15/2017 at 6 p.m. on Netflix. Longmire is an American modern Western crime drama (Genre) television series that premiered on June 3, 2012 on the A&E network. The series was developed by John Coveny and Hunt Baldwin and is based on the Walt Lonmire Mysteries series of mystery novels written by best-selling author Craig Johnson, (Wikipedia).  I watched Episode 1 after watching a preview named season 1 trailer on YouTube. The video was published on April 28, 2012.

Season 1 Episode 1
The benefit of watching the show on Netflix is that there are no commercials. This season included Robert Taylor as Sheriff Longmire, Cassidy Freeman as Walt's daughter, Bailey Chase as Deputy Branch Connally, Adam Bartley as Deputy Ferguson, Katie Sachoff as Victoria "Vic" Deputy Moretti, Charles S. Dutton as Detective Fales, and Lou Diamond Phillips as Henry Standing Bear.  In this episode, Walt Longmire is running for re-election and finds out that he is …

Topic 1: Twitter/Facebook and Advertising/PR & Topic 2 Persuasive Techniques

1. Using Facebook, Twitter, or another social media platform( e.g. Instagram, Pinterest, Snapchat, YouTube), do a search for a particular brand, product, service or cause and DESCRIBE IN DETAIL how the company or organization is using social media. Cite Examples.

I did a search for Datsusara on Facebook. This company has a page that uses an eye catching logo in black and white that is geometric in design. The logo's geometric design makes use of triangles in multiple's of three and at the center there is a curved triangle which points downward that seems representative of the creative or feminine aspect. I speculate that the company used this design in an appeal to reptilian hot buttons. I speculate that since three circles are used to surround the logo that this represents boundaries and/or the balance of light and dark as white and black tones are used. This appears to be in alignment of the association principle. The company uses pictures and video's and has achieved 16…